Context & Objectives
During my time in digital agency Megalo(s), I managed the digital production for a major automotive milestone: the launch of the Renault Koleos, the brand's very first SUV. The strategy required a dual digital ecosystem designed to build excitement and directly drive dealership footfall.
My role was to oversee the production and seamless delivery of this complex digital rollout. The main objectives were to:
- Deploy a Dual-Platform Strategy: Produce two distinct but highly cohesive platforms—a comprehensive product website and a dynamic event-driven website.
- Optimize for Lead Generation: Architect user journeys specifically designed to capture prospect data, pushing users toward physical test drives and information requests.
- Coordinate High-Stakes Delivery: Ensure flawless technical execution to align perfectly with the highly anticipated global vehicle launch.
Results & Impact
The dual-site ecosystem successfully bridged the gap between online discovery and offline action, delivering exceptional performance and lead-generation metrics. Key achievements included:
- Massive Digital Reach: The campaign platforms attracted a staggering 800,000 unique visitors within just six months of the launch.
- High-Volume Lead Capture: The optimized UX and conversion funnels effectively drove action, resulting in 30,000 qualified brochure requests.
- Tangible Business Impact (Web-to-Store): Most importantly, the digital experience successfully converted online interest into physical retail traffic, generating 15,000 scheduled dealership appointments and test drives.
